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What were the key trends and takeaways from MIPCOM Cannes 2024. Here's your roundup from our people on the ground, and internet's most reputable media outlets. 

Key takeaways from MIPCOM Cannes 2024: AI, globalization, and cautious optimism 

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With US FAST channels at nearly 2000, is Latin American the next frontier? Our latest report in collaboration with media analyst Gavin Bridge answers all. 

Why Spanish streaming is a FAST-growing business

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FAST has taken off. For content owners, here are 2024's strategies for success for 

Winning the global FAST race: insights and strategies for 2024

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Want to hear AI dubbing in action? Have a listen to our lifelike AI voices, used by some of the world's biggest news publishers and media companies to reach global audiences.

Listen to our AI voices 

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AI dubbing lets you take your existing content to new markets, reaching new audiences and unlocking new revenue by localizing your video catalog

Break into new markets with AI dubbing

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Competition to secure distribution on FAST platforms is fierce, but combining linear, social and streaming is the only way to ensure success in a multi-platform era.

Why it pays to distribute content across multiple platforms

As Netflix's subscriber growth trails behind its competitors in India, the executive team express their frustration and hope for the region. But what's holding Netflix back in India?

Why is Netflix struggling to grow in India?

In Germany, digital ad spending is up, and TV ad spending is down. Differences in media consumption habits make the market ripe for AVOD and FAST services, with streaming services like Apple TV+ and Netflix struggling to grow their percentage share of the market. 

Why AVOD wins in Germany

Free ad-supported streaming TV is growing around the world but particularly in Latin America. This represents a big opportunity for media owners, who serve their content on free ad-supported platforms. 

Why media and advertising companies are prioritizing Latin America

Sources inside the media giant expect to roll out a streaming marketplace within the next few months.

What would a YouTube marketplace mean for the streaming industry?

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With FAST platforms in the US competing for eyeballs, it's becoming increasingly important for content owners to find audiences abroad. Here's what those audiences are most keen to watch. 

Here's what audiences are watching on FAST by region

With inflation looming, questions remain about the impact on marketing budgets and the media distributors relying on advertising revenue. 

The state of video advertising

A breakdown of the global FAST market, diving into the considerations required in each region to produce a winning diversification strategy.

How to maximize success with a diversified FAST strategy (Part 3: The Future of FAST)

Over the coming year, expect services to get stricter about the content programmed as they attempt to maximize viewer engagement. Content owners/distributors will need to be savvy about market fit and carefully address the needs of FAST services to ensure the best ROI. 

What the battle for discoverability means for content owners and distributors (Part 2: The Future of FAST)

Our Future Look at FAST series highlights trends to be aware of when distributing content using FAST in 2023 and beyond.

The evolution of FAST (Part 1: The Future of FAST)

How strong is the growth of free ad supported TV? In the eyes of MIPCOM 2022 – very; the FAST market will hit $6.1 billion by 2025 . For content owners, the challenge is finding economical, effective ways to bring content to global audiences. 

MIPCOM Cannes 2022: takeaways

In its first write-up of the video streaming industry, Nielsen proclaims a “tipping point” has been reached where companies have “no blueprint” to achieve consumer loyalty or business growth amidst an “explosion of new platforms, services and channels”.

Nielsen’s State of Play report emphasises consumer experience as video streaming reaches a “tipping point”

What makes Netflix so successful at producing local-to-global viral content, and why isn't everyone doing it? This is Netflix's localization strategy explained

How Netflix produces local-to-global viral hits like Squid Game

We’ve looked at some of the strongest players in the FAST and AVOD markets to consider how Netflix could make advertising work.

Netflix announces plans for early 2023 advertising tier: what would good look like? 

FAST has quickly become a winning method of distributing content. Older shows and niche favorites - even content that has done well on YouTube and Facebook video - are now finding new audiences due to the ad-supported streaming model. FAST has made it easier than ever to find low-stakes, high-reward platforms for your media. However, due to the low barrier to entry, it’s now becoming saturated. 

Move FAST or get left behind

What was the talk of MIPTV 2023? Here are the top takeaways.


MIPTV 2023: key takeaways

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There has never been a better time to reap the rewards of FAST content distribution. With subscription overwhelm and the first-ever Netflix subscriber downturn, viewers and analysts alike have turned their attention to the quickly-growing FAST arena. If you have a content catalog and want to join them, follow the steps below.

How to get started distributing your content with FAST

Streaming video on demand is fiercely competitive and FAST platforms are offering a viewing experience arguably more akin to their lifestyles. Can Disney compete in the space? And if so, how will it sustain its growth?

Is Disney+ growth sustainable? 

With Squid Game and Ted Lasso preparing to fight it out for Emmy awards this evening, we look at how streaming became the default medium for prestige TV. 

How streaming took on the Emmys 

How are the major SVOD platforms performing? With subscribers no longer the only metric that matters, we look at indicators of success (and failure) among the SVODs.

How are the major SVOD players performing?

Despite launching 12 years after the original streaming service, Disney+ anticipates growth that will see it overtake Netflix as the default streamer by 2024. In an era of slowing growth, what is Disney doing to achieve success and grow subscriber counts? 

Disney+ overtakes Netflix: what the streamer is doing right

Netflix’s unconventional approach to international expansion is the logical progression for a company that has always challenged the viewing experience status quo.

Content owners: pay attention to how Netflix is redefining video consumption

Subscriber churn is high and unlikely to resolve soon. Rather than fighting against the current, consider how you can make ‘churn and return’ viewers work with your platform. 

Churn is here to stay – it’s time to embrace it

Off the back of slowed growth at the end of 2021, Netflix announced yesterday their first loss in subscribers for ten years. The platform lost 200,000 subscribers last quarter and anticipates losing 2 million global subscribers between April and May this year. 

Ahead of losing 2m subscribers Netflix looks at ad-supported streaming to claw back new users

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The FAST industry in the US is worth $4bn driven by the success of platforms like Freevee, Pluto TV, Tubi, and Roku. With content owners vying for a piece of the pie, here's a step-by-step guide to maximizing FAST revenue.

9 ways to increase discoverability on FAST platforms  

What happened in the streaming world in 2022? What didn't happen! Netflix lost subscribers, streaming overtook linear in the US, advertising in streaming came back by popular demand and FAST gathered more momentum than ever.

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