Winning the global FAST race
The genres, regions and tactics
bringing FAST success
A deep-dive report that makes sense of the rapidly evolving free ad-supported TV (FAST) industry, so you can capitalise on the opportunities the space offers. With insights from Samsung TV Plus, Pluto TV, leading analysts and content owners.
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What you’ll find inside the report
Exclusive insights from Samsung TV Plus and Paramount’s Pluto TV, leading analysts and content owners.
FAST channel counts by provider
FAST revenue by region and by country
“Localization of content has been instrumental and even a game-changer inattracting a broader
viewership base.”
Aline Iskandar Jabbour, Director of Business Development and Aquisitions
at Samsung TV Plus, Latin America
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FAST in the US has been largely one of growth, but what happens next globally will likely be more nuanced.
Consumers replacing old sets with newer TVs featuring OEM FAST will fuel growth
More granular details from platforms is needed to enticed advertiser investment
Content owners will look to distribute globally as the US becomes saturated
“Early movers will be able to establish brands as well as gather learnings to support growth and optimisation so when monetisation matures, you’ve built an engine
to maximize it.”
Patrick Courtney, Head of Streaming and Business Development at Fuse Media. Backstage and other
Fuse shows are distributed on Samsung TV Plus in Latin America.
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