Electrify's strategy to amplify Veritasium in Brazil with AI dubbing

For a science-focused YouTube channel like Veritasium, it is paramount to have quality AI dubbing. It is critical to guarantee that the intricate and specialized scientific terminology is not only accurately translated, but pronounced correctly in the translated language. Papercup’s machine learning AI and integration of human translators – who check the translation accuracy – ensure that dubbed Veritasium content hits both these important goals. High-quality dubbing means that Electrify can uphold Veritasium’s commitment to delivering world-class educational content to a global audience.

Utilizing YouTube’s multi-language audio feature

Electrify uses YouTube's multi-language audio (MLA) feature to surface Brazilian-Portuguese dubbed tracks to YouTube users directly into Veritasium's main channel. Papercup is an approved YouTube third party dubbing provider, which gives us valuable insight into how to optimize the dubbed tracks to dramatically boost Electrify’s metrics. With an eye on the future, Electrify aims to further broaden Veritasium's global reach by extending MLA to include additional languages.